Business communication.

Can you imagine running your business without communication?

Communication is probably one of the most important elements in every business operation. It is what fuels innovation, improve a team’s performance, and growth. In the context of customer acquisition, communication is the only factor that determines the success or failure of a business.

Unlike everyday communication, the purpose of business communication is to foster growth and improve organizational productivity. It is usually goal-oriented and conveys the business objectives to every member of the organization.

A few months ago, I was consulting for a startup company that was having a serious challenge in their business operations. After analyzing the company’s daily operational activities, I discovered that the executives were not properly communicating the business objectives to the various team leaders. Their inability to effectively communicate with the managers was costing the organization a lot of money.

Before we proceed to discuss the various ways to improve business communication or organizational communication, let us take a look at the various importance of business communication.

Importance of Business Communication

1.    It improves Team Coordination/ Cooperation

“Teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability.” ~ Patrick Lencioni

Having managers and team leaders who can communicate the organizational goals effectively is key to growth and productivity. Miscommunication is one of the reasons why teams perform poorly in today’s fast-paced business environment.

With open communication, managers and team members can understand their responsibilities properly and also ask questions when in doubt.

2.    Improve Knowledge Sharing

Knowledge sharing is an important element in organizational growth. It involves bridging the gap between employees who are more knowledgeable from the less knowledgeable ones.

Effective communication is pivotal in the process of knowledge sharing and without it, there would be difficulty in passing down knowledge.

A well-structured business communication ensures that those responsible for passing down knowledge understand how to do it effectively.

3.    Improves Customer Satisfaction and Relationship

The best way to drive engagement and customer satisfaction is through proper business communication. One of the reasons why business suffers from low sales is as a result of poor customer engagement. Business communication is all about connecting emotionally with the customers and also creating value for the customer.

4.    Improves Feedback

An open business environment drives engagement and supports feedback from employees. Feedback serves as a lubricant for process improvement and engineering change within and outside an organization. An organizational culture that doesn’t support open communication only leads to resentments and stifling of growth, innovation, and knowledge sharing.

5.    Eliminates Communication Silos

Communication silos occur when an important message(s) get lost in irrelevant messages. This happens when an employee gets too many irrelevant messages that it becomes hard to detect when an important message arrives on their inbox.

To solve this problem, it is generally advised to keep messages simple and relevant. Messages should be tailored and sent to relevant employees.

6.    Build great Work Culture and Inter-department Collaboration  

Just like knowledge sharing, inter-department cooperation is instrumental in developing an organizational culture that is conducive and healthy. One of the benefits of developing healthy business communication is that it allows codependency and cooperation between the various departments in an organization.

7.    Increases Brand Awareness

For a business to be well known and appreciated, it has to appeal to its customers and audience. There has to be an element that can be attributed to the brand or business. Business communication is an essential element that makes a brand recognizable at any given point in time.

To succeed in this current competitive business environment, it is necessary to develop a business communication that appeals to the emotions of customers and the general audience.

Ways to Improve Business communication


§  Create an Open Communication Policy

Having an open communication policy entails that the work environment is made very conducive and supports feedback. Employees should be allowed to make suggestions on how to improve the business process. This method is an effective way to engage employees.

Ensure to listen to a suggestion without bias or prejudice. Challenge employees to ask a question whenever in doubt.

Lastly, it is worth having an open-door policy in your organization. This adds credibility to your drive to create a better organization and it also improves the business communication within the organization.

§  Provide Coaching to Employees

The essence of providing coaching service to employees is to improve their communication skills and also to help them adapt to work as a team. It also provides a framework in which the employees understand their role in the organization.

§  Employ Proper Communication Channel

Aside from the normal face to face communication, it is necessary to employ technologies that would aid smooth communication within teams and departments. Also, it is necessary to avoid sending out frequent irrelevant messages to employees. Too much irrelevant messages can result in communication silos.


Business communication without a doubt is one of the essential elements for business success. Business owners and managers must understand the importance of having a clear line of communication. A communication process that supports cooperation, knowledge sharing, growth, and innovation.

business communication